The problems of advertising unhealthful products to children and Essay

The problems of advertising unhealthful products to children and teens, and propose a solution - Essay Example This paper analyses the problems associated with unhealthy advertising to children and teens and proposes certain solutions to avoid it. Tobacco companies exploit the hero worshipping attitudes of younger generation cleverly with the help of beautiful ads and children and teens become the victims of such misleading ads. Lung cancer, heart diseases, asthma, cough etc are often caused by smoking. Instead of revealing these health problems of smoking, tobacco companies in their advertisements describe smoking as a pleasant act which gives immense satisfaction and pleasure to the smoker. Majority of the tobacco companies have celebrities as their brand ambassador. For example, film stars are often utilized by tobacco companies for advertising their cigarettes. The mannerisms and the body languages of the film stars in the tobacco advertisements will encourage the hero worshipping teen generation to imitate their heartthrobs blindly. Children and teens have the inherited trait to imitate others. They learn life lessons from parents, teachers and celebrities. They are not much aware of the consequences of smoking. Only thi ng they know is that their hero is smoking and therefore they can also smoke. Alcoholism is another problem associated with unhealthy advertisements. As in the case of smoking, liquor manufacturers also advertise their products as safe to use. It should be noted that alcoholism can create more problems to the teenage community than adult people. Children during their physical and mental developmental stages need nutritious food and a healthy lifestyle. However, liquor manufacturers encourage younger generation to start drinking habits as early as possible with the help of misleading advertisements. â€Å"Alcohol advertisements often portray alcohol as enhancing economic success, fun, attractiveness to the opposite sex, athletic skill, and social popularity† (Alcohol Advertising