Lower Division Capstone Assignment Example | Topics and Well Written Essays - 500 words - 2

Lower Division Capstone - Assignment Example the employees, a company is able to sustain and to compete in the competitive markets by introducing new innovative products and services in the market (Tutar, Altinoz, & Cakiroglu, 2011). Penetration pricing in marketing context is considered as a strategic measure through which the company can fix their products or services price to be relatively lower than the existing market price. It can facilitate to draw customers at the initial phase of a product launch due to lower price of the product. Penetration pricing can be defined as the measure implemented by the company while launching new products in the markets in order to attract customers. This measure can help the company to increase customers’ demand and loyalty for their products and services (Holden & Nagle, 1998). Contextually, in accordance with globalization, the business markets on a global basis have become competitive where a company needs to implement new innovative ideas into their operational process in order to sustain in the market with continued growth. In relation to this context DHL, a logistic company has incorporated the process of employee empowerment culture in Nigeria in order to sustain and to compete with its rivals in the market. In this process, DHL’s HRM considered two measures which included hall session and suggestion box for all the employees in order to engage them in the operational process (Myers Leadership, 2012). In relation to penetrating pricing, Microsoft implemented the pricing strategy into their business process in order to compete with the rivals through increasing customer demand for their products and services. With the help of this strategy, Microsoft has lowered its communication suits product prices in the market in order to attract customers and to increase their product demand (Perez, 2012). DHL’s considered measures followed under the culture of employee empowerment are hall session in which all the employees are gathered inside a hall and the HR