The Power of Branding and Service in Business Communications Essay

The Power of Branding and Service in Business Communications - Essay Example This can be attributed to the fact that in the market, there are several products and services, which offer the same benefits to the consumer. In order for an organization to be successful, the name it offers must have a distinct meaning that pushes the consumer into buying it. Even the most successful brands in the market ought to receive rebranding because customer trends are always changing. In addition, a brand’s credibility is very important because it ensures that clients are happy when they are associated with a certain product or service. Contents The Power of Branding and Service in Business Communications 1 Contents 3 1.The Power of Branding and Service in Business Communications 4 2.Background 4 3.Discussion 7 4.Summary 9 5.Conclusion 9 6.References 11 1. The Power of Branding and Service in Business Communications A brand resembles a design, term, name, symbol, or any other feature that differentiates a certain product from the others in the market. Although brandi ng resulted from cattle, a lot has changed and it can be seen in products like Coca Cola from the Coca-Cola Company. It is worth noting that products are not sold but they are bought, which means that they ought to have distinct features that a customer would not fail to realize. Importance of branding is to ensure that clients are aware of the products that they are looking for in the market. Customers control communications and the processes of information gathering meaning that they cannot be avoided when branding. Since customers have a huge role to play in the marketing of products as opposed to the past, it means that they determine what brings value in the goods and services that they buy. Internet connections and the advances that have been made in the information technology sector, ensure that customers share information between themselves without the knowledge of the manufacturer. In addition, customers might act like an organization’s advocates if the services and goods they receive from that organization are up to standard. This implies that marketing is made easier when an organization focuses on serving customers’ interests. Marketing trends have been shifting over the years but customers need to be satisfied by their trusted companies. This implies that branding has a big role to play when it comes to satisfying customers (Tiwari, 2012). 2. Background Studies have shown that branding and marketing are very important aspects in any business that wishes to have a competitive edge in the market. This can be attributed to the fact that the world of business has become very competitive thanks to globalization and as a result, organizations have to make their brands known in the market at any given cost. When customers go to the market, they choose to buy or not to buy a certain product, which means that branding comes in handy. Customers are the key to the success of any given organization. A logo, a truckload of PowerPoint printouts, a nd a theme line are the most important aspects when it comes to marketing (Rossiter & Bellman, 2012). Getting the message across is very important when it comes to branding. This is because customers choose brands, which they are confident in. It means that a customer would be tempted to buy a product or service from a company that she or he is associated with. This cannot be achieved if customers do not want to be associated with a certain brand. Customers ought to understand the importance of a certain brand based on its