Environmental Analysis Of Mobile Phone Industry Marketing Essay

Environmental Analysis Of Mobile Phone Industry Marketing Essay To analyse the external environment of a mobile industry and to identify the implications to the marketing department of a large mobile producer, which is decided to develop a new range of high-tech mobile devices for young professionals, it would need to produce a report covering various external influences that have an impact on the activities of the organisation and research on the effects on our customers and suppliers. Any organisation is affected directly or indirectly by the internal and external factors, whereby the external factors are the ones which an organisation has no control over them but can try to handle the internal ones. In looking at this report, it has been divided into different parts which will make it clear and explain them accordingly. The first part will go through the marketing research process where in it will explain deeply about the primary (qualitative) research which involves in live interviews questionnaire survey and secondary (quantitative) research which will be referred from books, magazines and internet and the second part of this report will talk more about the PEST and SWOT analysis. MAIN BODY Marketing research Marketing research is the efforts put into finding the feelings and opinions of consumers to make a better product or service. It is the systematic design, collection, analysis and reporting of data and findings to a specific marketing situation facing the company. (Lecturer notes Kotler p, Marketing management 2009, p 190) Marketing research process: Define the problem and develop a research plan Collect and analyse the information Present the findings and making decision. To produce High tech mobiles for young professionals company should know the current prevailing situations in the external environment. Looking at the above diagram we can see the main ways how marketing research can be processed in marketing by, Secondary research Primary research Secondary Research: This is a type of research which contains existing information which is published already that can be obtained from; newspapers, magazines, internet, books and even journals. We can get quantitative information from this research and less investment needed for this kind of research. Advantages and disadvantages of secondary research. Advantages are: Its available it can be acquired quickly at any time, unlike the primary research which is being acquired from the field ,there for our mobile phone company can acquire their information from internet ,journals and books even others. It is cheap (affordable) less expensive than primary method. Its gotten from books ,internet which does not cost them much compared to primary which will male it very hard fro our company to acquire information provides a good starting point for the research-the exploratory stage. T has happened indeed this is because it shows the outcome of what others have done and what has happened to them there for makes our company know to start Disadvantages are: It is not specific since it does not answer the question straight away. And existing information may not be true fro example they could give wrong figures on the answers of the their research Its often out of date, for example; census is done once in every ten years to become commercially available. The information could have being there for many years for example books are written long time ago hence put of date now Different sets of secondary data are often inconsistent, especially when it is an international data. [Based on lecturer notes] According to the various methods used in conducting the research which involved both secondary and primary data, found various marketing authors such as Geoff Lancaster, David Jobber and Philip Kotler who have defined various external factors which can also be referred to as: PEST (Political, Social, Economical and Technological factors) analysis. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. These eternal factors are the ones which the company has no control and they are discussed below as follows: PEST ANALYSIS POLITICAL FACTORS : The political law The company must be up to date with the changes of the political law, which are established by the government and have an influence to the company, because the company must comply with laws made, as it can be seen the labour government in the, Geoff Lancaster et al states that, United kingdom in may 1997 led to a whole lay down of new policies made by the newly elected government like training programmes to encourage the unemployed to work. Imposed taxes can also be seen as another law affecting our company this due to the rise of the taxes that our company must be able to meet with. Due to the fact that this is an external factor, therefore any business institution cannot avoid but get prepared at any time, And thus leads to overcharging of our customers and the company must be aware that the laws are made with action, so if not followed can lead to consequences and thus should be avoided. The political stability: Its essential for the company to operate in a peaceful place one in order to increase in the security of the company and thus increase in the confidence of our abroad buyers and suppliers which is good for our business like the country in the UK enjoys a high political stability ECONOMICAL FACTORS : This consists of various factors that have an effect on consumer purchasing power and spending patterns, this varies according to the places and its level of income The company must respond to the changes of social attitudes basing on buyer behaviour like it can be seen in the U.K with recession most people tend not to buy luxury goods so in such a situation the company must know on how to rate their prices. Inflation is also one of external factors affecting the company, therefore this issue must be considered because the company has no power over it (whereby money loses its value). The company cannot control the supply of money in an economy. SOCIAL FACTORS : This includes demographic and cultural aspects of the external macro environment, these factors have an effect on our customer needs and the size of the potential market, some of the factors include; Cultural habits of people and beliefs Age group TECHNOLOGICAL FACTORS : This can be seen as the most dramatic force in our company due to the rapid improvement of technology regarding to the product, the technology seems to be improving on a higher rate before we had phones just for picking up but now we can see phones which serve internet and are touch screen enabled, as a company have to keep up with this high technology in order or else our customers will consider us outdated. Need to keep track and monitor the technology in order to keep up with our competitors and monitor this will help us in avoiding and missing new products and opportunities. Preparation of innovating: Innovating new technology as a company should be prepared with a certain quantity of money in order to purchase and keep up with the upraising technology in the world. SWOT analysis: (http://www.excelsia.ch/htmlgb/blog/images/swot-analysis-image.png, retrieved on 13/02/2010 at 1:18 am) The overall evaluation of a companys strengths, weaknesses, opportunities and threats is called SWOT analysis. It is a way of monitoring the external and internal marketing environment. (Philip kotler, marketing management, 2009. P 101) In SWOT analysis Strengths and Weaknesses are internal factors of a mobile industry. Strengths are: Business location. A good, unique, new advanced innovative product. Procedures and processes of product quality. A specialist marketing expertise in the industry. (http://www.marketingteacher.com/Lessons/lesson_swot.htm, retrieved on 13/02/2010 at 1:23 am) Weaknesses are: Maintaining poor or bad quality of goods and services. No suitable location for business. No uniqueness in the product compared to the competitors products. Damage in reputation. In SWOT analysis Opportunities and Threats are external factors of a mobile industry. Opportunities are: Benefit from converging industry trends and introduce hybrid products in the market. Making buying process convenient and efficient. Offer product at lower price and fast delivery. Customizing the products offered in standard forms. (Kotler Philip, marketing management, 2009. P 102) Threats are: Introduction of tax on the product. Better distribution channels by competitor. New unique advanced product from competitor. Competitors offering products for lesser price. (http://www.marketingteacher.com/Lessons/lesson_swot.htm, retrieved on 13/02/2010 at 1:25 am) FINDINGS Secondary research: As about the consumer needs found in the secondary research done by referring the available sources the following results were obtained about the current marketing situation for production of high tech mobile devices for young professionals. (http://www.handcellphone.com/wp-content/uploads/mobile-marketing-coupon.jpg, retrieved on 14/02/2010 at 4.24 Pm) Primary research: Findings of primary research Personal live interviews: I visited few mobile stores called The carphone warehouse on the 15th of February 2010 at 11:30 Am and Phones 4u on the 15th of February 2010 at 02:00 Pm to enquire the specifications and requirements of high tech mobile devices for young professionals and interviewed fifteen (15) young professionals who had come for purchasing mobile devices. I personally interviewed eight (8) people at The carphone warehouse and seven (7) people at Phones 4u who were between the ages of 22 to 26 and were professional job holders. Results: A multipurpose usable device with wide range of features like internet for email access, camera, music player, touch screen, MMS, GPS receiver, QWERTY keypad and other applications. Portability of product for convenient carrying (to fit inside pockets). Affordable pricing of the product (in a range between GBP 300 to 500) Most of them were choosing phones with good design, quality combined with advanced technology. Questionnaire survey: I prepared a questionnaire consisting of 10 questions with few being multiple choices, dichotomous rating scale. I visited canary wharf the business and financial capital of England and conducted the questionnaire survey with professional workers in many multi national companies. The questionnaire used for survey: Mobile devices should be of multipurpose use? Yes No Which kind of mobile do you prefer? QWERTY keypad Touch screen Touch screen and QWERTY keypad Alphanumeric keypad Which one do you prefer the most to access email? Phone Laptop Would you like to have a music player on phone? Yes No What range of pricing would you prefer for a phone with good features? 200-300 pounds 300-400 pounds 400-500 pounds 500+ pounds Which one do you prefer? Good design and features helpful for work Good design Just helpful for work and work Any design for communication

Islams Early Interactions with Judaism and Christianity

Chantel Hunt MNE 347 Palestinian Studies Bashir Bashir ISLAMS EARLY INTERACTIONS WITH JUDAISM AND CHRISTIANITY Because of its harsh desert environment, the Arabian Peninsula was left relatively unmolested by the several competing empires that swept through the Fertile Crescent just north of it in the early centuries before Islam. At the beginning of the 7th Century, the Byzantine and Sassanid empires were embroiled in a 26-year war for supremacy, which had a lasting cultural impact on the Arabs of the Peninsula eventually leading to the emergence and subsequent explosion of Islam into the monotheistic sphere.The interaction Islam had with existing religions led to a unique monotheism better suited to the Arabs, yet still maintained traditional elements with Judaism and Christianity, even enabling it to fall under the Abrahamic title. Monotheism was initially introduced through trade. According to Jonathon Berkey, â€Å"†¦the exchange of people and ideas between Arabs of the int erior and predominantly Aramaic-speaking inhabitants of Syria was, and had been for centuries, a routine element of life. That exchange touched on religious matters†¦Ã¢â‚¬  (64). Elements of these religions competed and intermingled with existing Arab paganism and traditions, creating a unique take on â€Å"the one God† that was much better suited to the Arabs than the politically-charged imperial baggage of the former traditions. Islam holds many similarities with the religions it sprung from besides its monotheism and devotion to the idea of a â€Å"true God,† yet even these similarities come with a unique Arabian flavor. These include a prophet-messenger, a holy book of scripture, and an ancestral link to the Abrahamic line.The idea of a special kind of person able to transcend mortal boundaries to commune with deity and transmit knowledge or specific messages to mankind has been an integral part of the Judeo-Christian experience. There are many prophets throu ghout Torah and Old Testament including Noah, Samuel, and Isaiah. The New Testament continues this tradition with the addition of new messengers from God (though not by the term prophets) such as John the Baptist, Jesus Christ the declared Son of God, and his disciples, the apostles.Islam adds one more prophet to the scene—Muhammad. Muslims view Muhammad as the greatest and last messenger of God. Muhammad's message was similar to the previously accepted prophets: to turn aside from false devotions and to worship the only true God in the right way. Like other Biblical prophets, Muhammad’s message was initially unpopular towards the masses, necessitating his flight to what became Medina (Esposito History of Islam 8).Despite initial troubles, however, Muhammad gained a considerable following and was able to later turn the tide against his former oppressors, and subdue them in a way no prophet of the earlier traditions was able to do: as a political conqueror (Esposito, Hi story of Islam 8-11). Unifying several Arabian tribes created the beginning of an empire that would bring the Byzantine and Sassanid Empires to their knees and open up the spread of Islam to the whole world. Also significant to each Abrahamic denomination was the creation of a holy book.Each consists of compilations of sacred texts, considered to be the words of God or of his prophets, though the original texts from which our modern ones are comprised of are non-existent today. It is generally assumed by many scholars that each text has likely been through apocryphal revisions and retellings before getting to us in their current state, but many adherents to Jewish and Christian faiths still view their books as the pure transmitted words of God.The holy book of Islam, the Qur’an, is also a compilation of revelations regarded as divine, though unlike the other sacred texts, it is only credited to one â€Å"receiver. † According to Muslim tradition, the Qur’an was preserved in both oral and written formats by Muhammad and his secretaries exactly as he had been given them from Allah, and were compiled in precise order of revelation and in their entirety (Esposito, Islam: the Straight Path 137). Yet like its contemporaries, it was not completed in written form while the receiver writer of the revelations lived. The Qur’an was compiled during the reign of Muhammad’s third successor, Uthman, leaving a window (admittedly a much smaller one than of the Jewish and Christian texts) where possible changes or mistakes in oral or written transmission may have occurred. In addition to a prophet and a holy book, Islam created a third link with the previous traditions giving it a higher sense of legitimacy and authority.Islam claims a direct ancestral link to Abraham—the great prophet to whom God promised nations of posterity, the land of Canaan and religious stewardship. Judaic and Christian traditions trace their spiritual ancestry t o Abraham through Isaac, Abraham’s son born to his legitimate wife, Sara. Islam instead, connects their heritage to Abraham through his first son Ishmael, born to Sara’s Egyptian handmaid, Hagar. Each separate tradition maintains that their particular son of Abraham was the favored son and heir to both the temporal and divine.There are many other similarities Islam has with its older brother religions, but it is by no means a copy or mere synthesis of them either. While drawn to many aspects of the new religions that had sifted to them from the north, the Arabs had a substantially different religious, political, and economic environment than origins of Judaism and Christianity, making many doctrines and practices of the religions completely foreign and ill-suited to Arab sensibilities.Islam has many similar components with the other two religions making its association with the other religions under Abraham a commonly accepted one. However, the unique political and spi ritual environment of Arabia created unique elements in Islam not to be found anywhere else, and is possibly responsible for its exponential rate it acquired followers. Works Cited Berkey, Jonathan Porter. The Formation of Islam: Religion and Society in the Near East, 00-1800. New York: Cambridge UP, 2003. Esposito, John L. Islam: the Straight Path. New York: Oxford UP, 1998 Esposito, John L. The Oxford History of Islam. New York: Oxford UP, 1999 *As I could not find the original books to get exact page numbers, I used the page numbers given in our packet of materials instead for those ideas that came from them. ——————————————– [ 1 ]. Qur’an 47:19. See also Exodus 20:3 in the Bible

Horror Of Rwandan Genocide - Free Essay Example

Sample details Pages: 2 Words: 551 Downloads: 4 Date added: 2019/10/30 Category History Essay Level High school Topics: Genocide Essay Did you like this example? Rwandan Genocide Genocide is any act of violence that is committed intentionally aiming to kill and destroy the existence of a specific group of people whether whole or partial. It is the most unwanted world we have in English dictionary. I do not feel okay pronouncing it because I know it is the term that has been destroying part of humanity. Concerning the Rwandan genocide. It is the worst genocide to have occurred in Africa. Rwandan do called it Tutsi genocide because it was mostly against the tribe of Tutsi. Hutu the majority group in the government took guns in their hands after hearing that their president died. Their president Juvenal Habyariman was shot down from the aero plane crash and so his people Hutu blamed Tutsi for that incident and they took guns and started massacre. Don’t waste time! Our writers will create an original "Horror Of Rwandan Genocide" essay for you Create order Another cause of that genocide was the Rwandan independent in 1963. During that time Tutsi people faced a stiff discrimination from the Hutu side and the only thing they could do was to travel out to Uganda. Their flight to Uganda made Hutu to set trap on them and in 1994 the trap flamed. Another cause of the genocide was the civil war that took Tutsi to exile and after returning to their country in 1990. An agreement was signed by the president who was from Hutu tribe. After the civil war some of the Rwandan people still had grudges against others, these continues until 1994 when it multiplied into genocide. Some of the causes of the genocide date back to the colonial days, during the time the Rwanda was rule by outside powers they the Tutsi were treated as superior by the Belgians so these caused tensions. During the colonial days Tutsi was rewarded with a good education and economic power from Belgian but unfortunately by 1962 the power went to Hutu people and immediately they sought revenge which continued until 1994. I think the genocide could have been avoided if the tribes Hutu and Tutsi were united. If the Hutu tribe did not suspect Tutsi over the killing of the president, the genocide could not have occurred. It was also bad for the two communities to have lived all along sticking on the bad things that took place during the colonial days summing it up into what we called revenge. I said it this way because the massacre was the reference from what took place before. There was not clear parties who took part in resolving conflicts. People said that the genocide ended just because Tutsi rebels defeated the government. Paul Kagame was the leader of the rebel whose party was called Rwanda patriotic front (RPF). He fought a serious war with Hutu the government and he defeated them hence end of genocide. The war ended only in hundred days and later Hutu had a president from them Pasteur Bizimungu and Paul Kagame became vice president and he was the one in charge of the army. These too was not enough , Kagame and Bizimungu later fell out because the president was suspected of inciting ethic violence these made him to be jailed and immediately Paul Kagame took the throne and he has been the president since the turn of the new millennium. Reference: https://rwanda-genocide.wikispaces.com/Causes+and+Effects https://www.e-ir.info/2011/08/03/the-rwandan-genocide-could-it-have-been-prevented-2/

BSN in Nursing Look for This to Avoid Enrolling in a Bogus Nursing Program 2019

Nursing has entered the realm of distance education. This is great news for working RNs who need the convenience of online learning amidst a busy schedule. Some BSN in nursing programs, however, do not offer the quality of education that students expect. BSN in Nursing Students Beware: Over 300 Unaccredited Universities Currently in Operation There are currently over 300 unaccredited universities in operation. That can be a scary thought for a student considering a distance BSN in nursing program. Thankfully, there are clear standards on which prospective students can rely to be sure a BSN in nursing program is legitimate. Separating Fact from Fiction in BSN in Nursing Programs In order to be a legitimate BSN in nursing program, the school offering the program must be certified by an agency recognized by the Council for Higher Education Accreditation (CHEA). The best accreditation a school can receive is from one of the 6 regional Higher Learning Commission agencies. These are the same agencies that certify Ivy League schools like Harvard and Yale. In order to meet the gold standard of nursing, a BSN in nursing program must also be accredited by the Commission on Collegiate Nursing Education (CCNE). The CCNE reviews baccalaureate and graduate nursing programs to ensure programs meet the highest educational standards. .u0e032598349ccac2bcbd1b6c3995b0da { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u0e032598349ccac2bcbd1b6c3995b0da:active, .u0e032598349ccac2bcbd1b6c3995b0da:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u0e032598349ccac2bcbd1b6c3995b0da { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u0e032598349ccac2bcbd1b6c3995b0da .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u0e032598349ccac2bcbd1b6c3995b0da .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u0e032598349ccac2bcbd1b6c3995b0da:hover .postTitle { text-decoration: underline!important; } READ The Good, The Bad, And The Ugly About Online MBA CoursesFast and Easy Online Tools for Finding an Accredited BSN in Nursing Program Determining if a BSN in nursing program is accredited no longer requires hours of fishing through each universitys website. The CHEA maintains a convenient database of schools accredited by valid U.S. organizations. The American Association of Colleges of Nursing (AACN) also has a list of BSN in nursing programs accredited by the CCNE. For more information about earning a BSN in nursing , fill out an information request form from any of our featured schools. Prospective students can also find additional links to CCNE accredited BSN in Nursing programs through College-Pages.com, the leading education and career resource website. Related ArticlesAA on Business Administration How to Tell if a School is Really AccreditedAssociate Degree in Criminal Justice Online Is That Program Really AccreditedEarning Your MBA From HomeWhich Nursing Schools Offer the Accelerated BSN ProgramAA Business Watch Out for these Common Degree ScamsAssociate Criminal Justice Degree Checklist 7 Things to Consider Before Enrolling .u29fd821501ca69a0ec740ea081189a79 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u29fd821501ca69a0ec740ea081189a79:active, .u29fd821501ca69a0ec740ea081189a79:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 25 0ms; text-decoration:none; } .u29fd821501ca69a0ec740ea081189a79 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u29fd821501ca69a0ec740ea081189a79 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u29fd821501ca69a0ec740ea081189a79 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u29fd821501ca69a0ec740ea081189a79:hover .postTitle { text-decoration: underline!important; } READ Degree Programs for the Paralegal