Tuesday, December 24, 2019
The Rise of Napoleon - 2810 Words
US ARMY COMMAND AND GENERAL STAFF COLLEGE The Army School System (TASS) US Army Command and General Staff School Command and General Staff Officer Course (CGSOC) Common Core H100: Rise of the Western Way of War Parallel Block H104: Armies of the People and the Birth of Modern Operational Art Reading H104RA The Rise of Napoleon by Thomas M. Huber Most of what we think of as modern military organization emerged in a paroxysm of conflict that rocked western Europe for twenty-four years from 1792 to 1815: the Napoleonic Wars. Some of the features of modern warfare were already present in Frederick the Greatââ¬â¢s dayââ¬âstanding professional armies, an educated officer corps, modern ranks, and standardized regimental formations funded by theâ⬠¦show more contentâ⬠¦The upshot was that Napoleon could control seven corps on the field more easily than Frederick could control one. Napoleon, invading Russia in 1812, added one more echelon, the army group, whereby one commander controlled a half million troops. Formations of this scale would only rarely be exceeded in modern times. When they have been exceeded, in Russia in 1941 to 1945 for example, this has happened through each side merely adding an echelon or two, but still relying on essentially the same Napoleonic principles of self-sufficient, multi-echelon organization. Multi-echelon strategic organization, something we take for granted in modern armies, emerged rapidly between 1789 and 1815. In its basic concept at least modern military organization has not changed much. Some other major institutional innovations were adopted by modern ground forces between 1815 and 1914, namely the general staff, the hierarchy of professional military schools, and the short-service rotational training army. These remarkable inventions, too, first were developed between 1789 and 1815, not by the French but by the Prussian army as it tried to cope with the enormity of the French challenge. Basic modern military organization at the company level and above was invented between 1789 and 1815 and has not changed fundamentallyShow MoreRelatedNapoleon s Rise Of Power1764 Words à |à 8 Pages Napoleonââ¬â¢s Rise to Power Jack Knickrehm AP euro period 6 February 22, 2017 Hailed as one of the greatest rulers, military commanders and conquerors in the history of mankind, Napoleon Bonaparte transformed a continent, and made himself a household name and a universally admired icon, even two centuries later. As a French political leader and militaryRead MoreThe French Revolution And The Rise Of Napoleon1806 Words à |à 8 Pagesinvestigation explores the question: How did Napoleon Bonaparte gain power and what improvements did he create in France during his reign? During Napoleonââ¬â¢s reign, he had made changes to the education system along with the changes he made in the French government. This investigation focuses on the post-French Revolution period and Napoleonââ¬â¢s rise to power. An evaluation of the first source will be on John C. Davenportââ¬â¢s The French Revolution and the Rise of Napoleon, published in 2011. The origin of thisRead MoreRise and Fall of Napoleon Bonaparte Essay1890 Words à |à 8 PagesNapoleon Bonaparteââ¬â¢s rise to power consisted of many mistakes, wrong turns, and pitfalls, yet he managed to become head of the most powerful country in Europe at the age of thirty. During his formative years, his character was ambiguous and his intensions were often ill defined. He was, however, highly ambitious, and it was this that advanced his career and social status (Asprey). His most important and consistent aim was to create a French Empire and establish French dominance over Europe, whichRead MoreHow Far Does Luck Explain the Rise and Fall of Napoleon Bonaparte?3147 Words à |à 13 PagesHow far does luck explain the rise and fall of Napoleon Bonaparte? Napoleon Bonaparte like many others rose to prominence during the turbulent times of the French revolution- he was therefore lucky to have been born at such a time in to justify his advancing position. However his reputation as a skilled tactician and strategist enabled him to initially capitalize on the reforms of the French Revolution to improve the lives of French citizens. Napoleon Bonaparte emerged as an important figure forRead MoreThe Weaknesses of the Directory Was the Main Reason for Napoleons Rise to Power1687 Words à |à 7 PagesThe weaknesses of the directory was the main reason for Napoleons rise to power. Napoleon Bonaparte rose to the position of the most powerful man in France by the end of 1799. This occurred after the Coup of Brumaire during the 18/19th Brumaire of year 8, where Sieyà ¨s and Ducos, two directors, attempted to use Napoleon to overthrow the current government in order to create a new, better constitution. Napoleon, after making a speech to the council of ancients, then attempted to challenge theRead MoreThe Role of Propaganda in Animal Farm1255 Words à |à 6 PagesRevolution, Orwell portrays the rise of a cruel dictatorship and the mistreatment of the general population under it. Like the Communist government in Russia, the government in Animal Farm employs the use of many manipulative tools, especially propaganda. Propaganda was used by the pigs throughout the book, deceiving many of the animals. As this story shows, propaganda can enable governments to bend people to any purpose. By spreading positive messages about Napoleon, persuading the animals thatRead MoreThe Importance Of The French Revolution777 Words à |à 4 PagesThe French Revolution was certainly one of the most important events in Europeââ¬â¢s political history and highlighted the importance of the new age of Enlightenment. The outcomes of the Revolution were many: its short comings led to the rise of the Napoleonic Regime and Robespierreââ¬â¢s reign through terror led other European revolutionaries to step back in fear. However, whilst the revolution failed to achieve all it had aimed to do; it did overthrow its monarchy, creating the first true European RepublicRead MoreGeorge Orwellââ¬Å¡Ãâà ´s Animal Farm: The Rise of Communism1207 Words à |à 5 PagesOrwell effectively conveys the rise of communism in Russia throughout the book Animal Farm by the accurate elucidation of the context in the Soviet Union from 1917-1945. Orwellââ¬â¢s attitude and political view towards Russia is evident in his representation of the farm animals on Communist Party leader s: Napoleon and Snowball, for example, are figurations of Joseph Stalin and Leon Trotsky, respectively. He expresses the anthropomorphic characters of farm animals, and major events in Animal Farm suchRead MoreNapoleon Bonaparte Essay1537 Words à |à 7 PagesNapoleon Bonaparte has been called a hero by some and a villain by many others. He was the First Consul of France, then the emperor of France, and finally an outlaw. Napoleon had a meteoric rise to power in the late 18th century, and lasted to the early 19th century. He was able to rise to power through his great military victories and he was able to keep his power by fending off enemies in wars and with some reforms. Napoleon started his life good, but different than many French rulers. NapoleonRead MoreCauses Of The French Revolution911 Words à |à 4 PagesThe French Revolution was a major turning point in all of European history. The old regime was destroyed and a new order came to be. We will talk about the causes of the revolution, when it ended, and if it was violent, Napoleon, what happened after his defeat, and some other leaders, and movies I have seen about the Revolution and how they were correct, plus other things I want to learn. The immediate cause of the French Revolution in 1789 was the near collapse of the French budget. On the
Monday, December 16, 2019
Birth Order Free Essays
This paper ought to review and study the possible connection between child order and personality, with respect to the theory as proposed by Alfred Adler. The paper would take a look at what the theory is all about and whether there are enough evidence that could support Adlerââ¬â¢s claim. Alfred Adler has been one of the pioneers of psychoanalysis, although he ventured away from some of Sigmund Freudââ¬â¢s theories. We will write a custom essay sample on Birth Order or any similar topic only for you Order Now à It was due to their difference in ideas and contextual analysis that the separation from the Psychoanalytic school happened.à Adler created his own school of psychology which he called ââ¬Å"Individual Psychologyâ⬠. In this group, the concern focused on the so-called inferiority complex that humans possess (Ansbacher, 1964). With respect to Adlerââ¬â¢s theory, humans are originally weak and helpless. Humans are born without knowledge and must always be guided by those who are ââ¬Å"superiorâ⬠or by someone who is older (Ansbacher, 1964). Because of this, children strive to learn further and try in every way to exceed or at least achieve the same level as those people whom they perceive to be superior to them. This is what Adler speculated as the ââ¬Å"inferiority complexâ⬠, the driving force that fuels a humanââ¬â¢s emotions, actions and reasons (Mosak, 1999). According to Adler those people who strive to become the best or those who try in every way to succeed are people who have very high inferiority complex, while those who are easy-going are more likely less affected by the inferiority complex (Mosak, 1999). However, a very strong inferiority complex might also have a negative effect on a particular person, most specifically when the person has failed in most of his/her endeavors. These experiences might leave the person feeling wrecked, hopeless and unmotivated to strive towards future goals because of the overwhelming failure that the person has encountered. Adler supported Freudââ¬â¢s hypothesis concerning the effects of parenting styles on the life of the person. Adler hypothesized that there are two parenting styles, pampering and neglect, which affect the life of adult person. Pampering would be the process in which the parent gives too much attention to the child and protects the child, so that the child is presented with an ideal world.à This does not help the child develop into a full social individual. Due to this kind of treatment, the child might develop a severe inferiority complex and might be shocked when faced with the realities of life on their own. (Drescher Stone, 2004) à The child might not be able to perform well on his/her own because he/she was used to the experience of having his/her parents on his/her side whenever problems arose. Also the child would be doubtful not only of his/her abilities but also of the decisions that he/she makes. With regards to the neglectful parenting style, the child is said to be exposed to all the extremes and problems that the world can offer.à Since the child was left alone, he/she might be force to struggle on his/her own which leads to his/her mistrust to the people around him/her.à Because of this, the child reared under a neglectful parenting style finds it very hard to create or build relationships with other people especially with his/her peers. (MacDonald, 1971) Therefore, Alfred Adler believed that parents shall make sure that the child was protected from the evils of the world at the same time the parents are obligated to present to the child the harsh realities of life. (Stein, 2007) Simply put, the child must be protected but that does not mean that the parent would deny them the knowledge and opportunity of knowing how to solve problems independently. Aside from parenting, another aspect that greatly affects a childââ¬â¢s performance in his lifetime according to Adler is his/her birth order. Indeed, this assumption has since garnered criticism and support from psychologists and social scientists. According to this ââ¬Å"theoryâ⬠, the birth order of the child determines how he views himself as a person with respect to how the child is treated in his family. It is also the factor which is responsible for the behavior and personality of the person in his adult life. (Stein, 2007) The Firstborn: According to Adlerââ¬â¢s theory, the firstborn of the family is treated with outmost care and spoiled before the other siblings arrived. The situation for this child starts out with excited parents and the child usually has everything he/she needs. When the younger sibling is conceived there is a sudden shift of attention of the parents. The new baby now receives more attention that the firstborn child. Thus the firstborn, in Adlerââ¬â¢s theory, tries his/her best to regain this attention. The child desperately seeks the return of his/her parentsââ¬â¢ full love and interest. (Stein, 2007) Most firstborns feel dethroned by their younger siblings because they now have to share everything with the next child; thus, a firstborn learns to share. Also, the firstborn are given more responsibility than the other children, since they are the eldest; this could cause them to develop an authoritarian persona. (Mosak, 1999) à The parentsââ¬â¢ expectations for the firstborn are usually very high; they are pushed into the situation of being responsible and setting an example for their younger siblings. These experiences might led the first born child to develop the qualities of a good leader, although usually firstborn children have lower self confidence than other children. (Stein, 2007) The Middleborn: Middle children do not encounter the same expectations and are not spoiled as the firstborn; however, they still get a portion of the attention that the firstborn child enjoys. What makes being the middle child interesting is that they not only experience a drive to be superior to the first child, but also must compete for attention and status among the younger siblings. These experiences could cause inferiority with reference to their older siblings but superiority with reference to their younger siblings. (Stein, 2007) How to cite Birth Order, Papers
Saturday, December 7, 2019
Factors Empirical Findings World Markets - Myassignmenthelp.Com
Question: Discuss About The Factors Empirical Findings World Markets? Answer: Introducation A concept which is used for receiving financial gain that is generally positioned on a service or product and offered to people in return for money is known as a Business Idea. The base of a pyramid is an idea of the business. The characteristics of an effective and strong business idea are: Unique and Innovative. The idea is about a perfume brand i.e. Neoteric which is going to be placed in the market of Australia. The managers of the company are planning to place the office in Melbourne, Australia. Mr. Chris is the one who provided this idea of the product; he is the part of companys marketing team and going to lead this project. Neoteric perfume is the combination of vital oils of fragrance or compounds of aroma, solvents, and fixative used to provide the body of human, animals, objects, food and living spaces, a delightful scent. The company of Neoteric Perfume is providing different options to its customers in terms of fragrance, along with this the perfume can be used by men, w omen and also for youth. Benefits of Using Neoteric perfume This benefit is quite understandable. Perfume has been used from ancient time and the key aim of using it was for fragrance (Ameya, 2017). Neoteric perfume will help people in keeping the uninvited smell of body away and confirms that the user always feel fresh and they smell good whole day. Enhances Mood The major benefit of using Neoteric perfume is that it will help in enhancing the mood of the user (Neesh, 2016). Neoteric Perfume is providing various fragrance options which make the user to buy the product according to their mood. In every condition whether the user is feeling reserved, mischievous, playful, or timid the Neoteric perfume provides many smells options for different moods. The customer can choose and apply the perfume according to the event so that he/she can create the perfect mood for it (Eula, 2013). Boosts Confidence Same as a pretty dress, a soothing smell of a perfume can boost the confidence of the user and confirms that the user can spend his/her day without feeling uncomfortable about the smell of the body (Nik, 2018). A splash of fragrance can do wonders for the user's personality. In order to have a soothing and attractive body smell people can choose Neoteric Perfume as it will suit the personality of each user and will also increase the confidence and morale to battle against all the unwanted smell. Mission of Neoteric Perfume The Mission of Neoteric Perfume is to become the leading brand of perfume in the world, by meeting the preferences and taste of their customers and providing them different fragrances. Product Offering The Neoteric Perfume will offer a variety of fragrances to its customer so that they can use it according to their mood and occasion. The variety of fragrances provided by the perfume is Citrus, Oceanic, Floral, Green, Spicy, Woody, Fruity, and Oriental. The perfume is focused towards providing the quality to its customers so that they can become the loyal customers of the company. Along with this, all the varieties offered by neoteric Perfume are very gentle to the skin which does not have any side effects on the skin (Kynaston, 2015). The services of the perfume will be offered in the local market of Australia but the management has also planned to place the product on online shopping sites such as David Jones, Myer, etc. in order to offer products easily to the customers. Market Analysis An assessment of determining how much a market is suitable for a particular industry is known as Marketing Analysis. It can be used to evaluate the present market of the company or can evaluate the new markets. A well-rounded and holistic picture is provided to the company by market analysis that helps in identifying interest and wants of the customers. There are various evaluation tools involved in the components of analysis, comprising a conversation of the company and its position in the market. It also helps in examining the target market, cultural and legal regulations, and conducting competitive analysis. Industry Analysis The products like perfume, cosmetics, toiletries, lotion, deodorants are manufactured by toiletries and perfume manufacturing industry. This industry is very small it covers less than 5% of Chemical product manufacturing companies in Australia. The degree of globalization is high in this industry, which reflects the governing position is covered by the beauty brands sector. Various products of perfumes and cosmetics are imported as packed and fully formulated products. The estimation of the imports in 2017-2018 is projected as the total $1.9 billion, which will be able to satisfy 70% of the local demand and emphasizing the strong role of the imports in the industry (IBIS World, 2017). Industry Threats and Opportunities The performance of the industry has been determined by the strong growth of export from last five years. The positive image of the industry in overseas market has increased the rates of export from last five years. The environmentally friendly, organic and natural products development will increase the demand. Competition Industry obstacles to entry are reasonable. Manufactures which are established previously with popular and important resources of promotion have a benefit when challenging for the downstream retail projection space. Their governance can act as a considerable difficulty for prospective applicants wanting to participate in the huge market. Most of the established toiletries and cosmetics market is of saturated nature and act as a hurdle and have less scope for new business or applicants with new products. The Neoteric Perfume can face huge competition from the companies like Aesop, Art of Man, Australis, David Jones, Evocative Perfumes, Jessica Mauboy, etc. Australias Online Cosmetics and Perfume Sales The industry of Cosmetic and perfumes sales has reflected a growth from last five years, mainly because of the increasing trend of online shopping in Australia. Buyers are getting more comfortable and clever with online shopping; mainly as platforms of online shopping become extra user-friendly and safe. Cosmetics and Perfume are well-matched to the online shopping because they are packed goods that users normally trust and know. The revenue of the Industry is anticipated to rise by a 14.1% over the five years by 2016-2017, to attain $297.4 million. As shopping through the online medium has now commissioned into a range of demographics of the market, its acceptance is increasing, which is predicted to result in the extra passive progress of 5.1% over 2016-2017 (IBIS World, 2017). Primary Target Market The primary target market of Neoteric Perfume in Australia is the women and along with them they will target men and youth. Those women's lie under the age group of 14 to 24 in Australia is considered as the highest payers on perfume. Perfume is now affordable and available at every place from chemist's to online retailers, supermarkets, and discount stores. In Australia, approx. 11 percent of women lie under the age group of 14 and up purchase perfume in an average of four weeks, but from them, women's under 25 covers the highest share. According to the recent findings of Roy Morgan Research reflected that the women of age group 14 to 24, out of them 18 percent of women are those who purchase perfume in an average period of four week and women who lie under the age group of 50 to 64 cover 10 percent. The women percentage from the age groups of 25 to 34, 35 to 49 and 65 plus who bought perfumes of women in given four weeks was equally steady, hovering nearby the 9 percent mark. Along with this, the Neoteric Perfume will be focusing towards men and youth who use perfume while going offices or out of their residence (Inside Retail, 2015). Marketing Mix A set of tactics or actions, that organization uses in order to advertise or promote its product or service in the market is known as Marketing Mix (The Economic Times, 2018). 4ps make a marketing mix strategy- Product, Price, Place, and Promotion. Though, currently, the marketing mix strategy progressively comprises numerous other Ps like People, Packaging, Politics, and Positioning as important mix elements. In other words, the definition of the marketing mix is very simple. It is about placing the correct product or a mixture thereof in the place, at the correct time, and at the correct price. Product An item created for selling and for satisfying the needs of the customers is known as a product (Mars, 2014). The product may be tangible or intangible because it can be in the goods and services forms (Marketing Mix, 2018). The company needs to confirm that they should provide the correct product which can fulfil the demand of the customer, at correct time and place (50MINUTES, 2015). Neoteric Perfume will be having its manufacturing unit in Melbourne, Australia, where they are planning to offer their products to the local people. The perfume is having different types of fragrance options for its customers living within the boundary of Australia. The major target market of Neoteric Perfume women but along with them the company also offers perfumes for men and youth. Place Distribution and Placement of the product is a very vital part of the marketing mix. The company needs to place the product properly in correct place so that the targeted customers can reach there easily and buy the products. This can be done by understanding the target market deeply. If the business will understand the target market from the inside then they will be able to identify the most competitive place and delivery channels that straight talk with the target market (Richter, 2012). The Neoteric Perfume will place its product in the Australia market by opening its own stores and they will also offer its products online with the help of an online shopping website. The company can use both direct and indirect distribution channel. The company will select direct distribution channel for selling the products in its own stores and will select indirect distribution for supplying the products to the office of online shopping website. Price The product's price is mainly the amount of money that a customer is ready to pay in exchange for the product. Price element of the marketing mix is very important. It is considered as a vital component of the marketing plan as it defines company's survival and profit (Kemmer and Boden, 2012). Amending the product's price has a huge influence on the whole marketing strategy as well as significantly disturbing the demand and sales of the product (Codita, 2011). The prices range of the Neoteric Perfume is $99 to $381. This is the affordable price for the customers of Australia and reasonable as compared to other competitors present in the market. Promotion The important element of marketing is a promotion because it helps in increasing the recognition of brand and sales. Promotion is consisting of numerous elements like Advertising, Sales organization, Public Relations and Sales Promotion (Wenderoth, 2009). Neoteric Perfume can opt to advertise its product by Television advertisement, Posters, Pamphlets, and hoardings. Financial Plan Australia Neoteric Perfume Profit Loss Statement Amount ($) 2018 2019 2020 Sales $3,50,000 $6,00,000 $7,50,000 Miscellaneous income $0 $60,000 $75,000 A. Total $3,50,000 $6,60,000 $8,25,000 B. Cost of Sales $2,27,500 $3,90,000 $4,87,500 C. Gross Profit (A-B) $1,22,500 $2,70,000 $3,37,500 D. Operating Expenses Salary $1,00,000 $1,10,000 $1,21,000 Rent $5,000 $5,500 $6,050 Utilities $1,000 $1,100 $1,210 Insurance $300 $330 $363 Depreciation $2,000 $2,200 $2,420 Marketing $5,000 $5,500 $6,050 Maintenance Repairs $500 $550 $605 Other $120 $132 $145 Total $1,13,920 $1,25,312 $1,37,843 Operating profit $8,580 $1,44,688 $1,99,657 Less: Interest $10,000 $12,000 $15,000 Profit before tax -$1,420 $1,32,688 $1,84,657 Less: Tax @ 25% -$426 $39,806 $55,397 Net Profit AT -$994 $92,882 $1,29,260 Balance Sheet Neoteric Perfume Balance Sheet Amount ($) Assets 2018 2019 2020 Current $50,000 $60,000 $72,000 Fixed $1,25,000 $3,00,000 $3,00,000 Other assets $25,000 $1,25,000 $1,25,000 Total Assets $2,00,000 $4,85,000 $4,97,000 Liabilities Non-Current (Borrowings) $1,00,000 $2,00,000 $3,00,000 Total Liabilities $1,00,000 $2,00,000 $3,00,000 Equity $1,00,000 $2,85,000 $1,97,000 Total Liabilities Equity $2,00,000 $4,85,000 $4,97,000 Cash Flow Neoteric Perfume Cash Flow Statement Amount ($) 2018 2019 2020 Cash Flow from Operating Activities Cash sales 1,05,000.00 1,80,000.00 2,25,000.00 Realization from Debtors 1,22,500.00 2,10,000.00 2,62,500.00 Payment to Creditors - - - Expenses paid (1,65,256.00) (3,74,281.60) (4,81,009.76) Total 62,244.00 15,718.40 6,490.24 Cash Flow from Investing Activities Machinery Purchased (1,25,000.00) - - Equipment Purchased (50,000.00) - - Total (1,75,000.00) - - Cash Flow from Financing Activities Equity capital 1,00,000.00 - Borrowings 1,00,000.00 2,00,000.00 3,00,000.00 Total 2,00,000.00 2,00,000.00 3,00,000.00 Cash surplus/ deficit 87,244.00 2,15,718.40 3,06,490.24 Opening balance - 87,244.00 3,02,962.40 Closing balance 87,244.00 3,02,962.40 6,09,452.64 Critical Risks The major risk that a business faces is at the time of entry. It is very difficult for a business to enter in a market where other companies are operating and are giving strong competition to each other. For entering into a market the Neoteric Perfume needs to have a good and unique idea which can make them different from other companies present in the market. Along with this, the company needs to take the permission from the regulations established for safeguarding the customers from the unethical activities of the business. Competition The major risk that a business can face in the market is competition. In the market, there are various businesses that are operating in the market from last many years and gaining profit. They have survived in the market by giving cut-throat competition to other companies and due to that many companies have to wind up. It the case of Neoteric Perfume, it will face huge competition from the competitors already present in the market of Australia. Therefore, management of the perfume need to make strategies and should be ready to face the competition. Conclusion In the conclusion, it can be said that Neoteric Perfume is a good and attractive business idea which will definitely help the company to gain profit in the market of Australia. The above report has explained the new business idea and its offering along with its mission. Further, the report has conducted the market analysis of industry and competition for the Neoteric Perfume which will help them in making the strategies. It has also provided the primary target market along with the marketing mix strategies for the Neoteric Perfume. It has projected the financial plan of the perfume which includes Profit and Loss account, Balance sheet and Cash flow statement and in the end, the report has explained some critical risk that perfume brand can face in the market. 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IBIS World, 2017, Online Perfume and Cosmetic Sales in Australia: Market Research Report, [online] Available at: https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/online-retail/online-perfume-cosmetic-sales.html [Accessed 18 January 2018] Inside Retail, 2015, Perfume buying habits in Australia, [online] Available at: https://www.insideretail.com.au/blog/2015/02/17/perfume-buying-habits-australia/ [Accessed 18 January 2018]. Kemmer, M., and Boden, A., 2012, Price as one Parameter in the Marketing Mix, GRIN Verlag. Kynaston, L., 2015, Scenting success: the benefits of smelling good, [online] Available at: https://www.telegraph.co.uk/sponsored/lifestyle/how-to-improve-confidence/11328053/Scenting-success.html [Accessed 18 January 2018] Marketing Mix, 2018, The Marketing Mix 4Ps and 7Ps Explained, [online] Available at: https://marketingmix.co.uk/ [Accessed 18 January 2018]. Mars, 2014, The marketing mix in marketing strategy: Product, price, place and promotion, [online] Available at: https://www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy-product-price-place-and-promotion/ [Accessed 18 January 2018] Neesh, 2016, 8 Benefits of Wearing Perfumes You Can Never Think Of, [online] Available at: https://medium.com/@neeshindia/8-benefits-of-wearing-perfumes-you-can-never-think-of-36df77232d43 [Accessed 18 January 2018]. Nik, A., 2018, The Benefits Of Cologne, [online] Available at: https://in.askmen.com/style-grooming/1106851/article/the-benefits-of-cologne [Accessed 18 January 2018] Richter, T., 2012, International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets, Logos Verlag Berlin GmbH. The Economic Times, 2018, Definition of 'Marketing Mix', [online] Available at: https://economictimes.indiatimes.com/definition/marketing-mix [Accessed 18 January 2018]. Wenderoth, M., 2009, Particularities in the Marketing Mix for Service Operations, GRIN Verlag.
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